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5 Reasons Social Media is an Essential Part of Your Marketing Strategy

Social media has quickly become one of the most important parts of a business’s digital marketing strategy. It’s a great way to improve your reach across a broader audience. If you’re hesitant...

Strategies for Successful Social Media Marketing

Social media tends to be a double-edged sword for companies: if you do things right, you can find major success; do things wrong, and you might struggle. If you’re in small business marketing,...

How to Use LinkedIn to Your Advantage

In today’s online marketing, social media is at an all-time high. One of the most popular social networking sites for marketers? LinkedIn. With 610 million users, LinkedIn is definitely something...

5 Tips for Using YouTube to Market Your Business

When someone mentions social media marketing, the first things that pop into mind typically revolve around Facebook and Twitter. Occasionally Instagram or LinkedIn might be thrown in there, too. But...

Take Advantage of Instagram Stories for Business

As a marketing professional, you’ve heard about Instagram. And with more than one billion people on the platform, hopefully you’ve already created an account for it, too. However, have you heard...

6 Strategies to Spice Up Your Social Media

Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to...

Why Your Business Should Have a Twitter

With the latest trends in technology taking off, businesses need to be on social media. Social media marketing is becoming more and more ingrained in marketing itself, and has become an almost vital...

Improving Your Engagement on Facebook

If there’s anything influential on our culture, it’s social media—Facebook in particular. As of September 2017, Facebook boasted 2.07 billion monthly active users, with an average of 1.37...

Integrating Social Media into Effective Marketing

When it comes to marketing, you’re constantly trying to market yourself, your business or your products and services to potential clients and partners. So, your marketing strategy reflects those...

Instagram Ideas to Promote Your Small Business

When it comes to social media marketing for your small business or professional profile, sometimes the hardest thing to do is just to come up with ideas. Generating ideas for posts can be pretty...